Wednesday, 18 March 2009

Public Sector and How To Speak It


I've decided to engage with you today about one of the core developments in modern communications strategy. (I want to talk about jargon...)
In an effort to empower agencies in an ambassadorial manner, and encourage early adoption of a coterminous approach – indeed, its fast-tracking – I want to demonstrate that there is a menu of options in the field of opportunities for improvement where communication strategies are concerned. (...because there's too much of it)
If we engage in some blue-sky thinking, move forward from the peer group baseline and pull the improvement levers, I think there are a series of quick-win opportunities through which we can develop capacity-building. (If you talk clearly...)
Once this strategy has been actioned through a cohesively-driven best practice approach, we should engage in facilitating cross-fertilisation among customers and clients. (...so will other people)
This holistic approach towards enabling user engagement across a multi-modal horizon has an over-aching, outcome-focused assessment as its goal. (To get results...)
Should the scoping of this initiative suggest a resource-related redirection of programming, the initiative could be mainstreamed among a range of inter-departmental early adoptors. (...just do it)
These stakeholders, identified according to strategic priorities, should avoid spatial dualities and maintain a sustainable trajectory based upon value-added principles. (No, seriously...)
Ultimately, a meaningful dialogue and partnership working should guide us towards the enablement of a series of eliminatory outcomes (..let's just cut the crap)